INVESTIGATIVE REPORT Truth in Tourism
An Investigative Report on Tourism Listings in Azerbaijani-controlled Artsakh Following the Forced Displacement of Its Armenian Population
Tourism should never come at the expense of truth.
Evaluating publicly available tourism listings alongside the published human rights and responsible tourism standards of major global travel platforms.
In September 2023, more than 120,000 Armenians were forcibly displaced from Artsakh (Nagorno-Karabakh) following Azerbaijan’s military offensive. Communities that had maintained a continuous Armenian presence for centuries were emptied within days, leaving behind homes, churches, monasteries, schools, and some of Christianity’s oldest cultural and religious heritage sites.
This report presents the findings of Save Armenia’s review of publicly available tourism listings promoting travel to Azerbaijani-controlled Artsakh on major global travel platforms, including Marriott Bonvoy Tours & Activities, Expedia, Travelocity, Viator, and GetYourGuide. It compares those listings with each company’s published commitments concerning human rights, responsible tourism, and ethical business conduct.
The research found that tourism experiences in territories affected by occupation, mass displacement, and unresolved conflict were being marketed without meaningful historical context or acknowledgment of the communities that were displaced. This report challenges the global travel industry to ensure that public commitments to human rights and responsible tourism guide the destinations companies promote and the stories they tell about them.
Read the report
Truth in Tourism: Full Report
The complete investigative report documenting tourism listings, corporate policy analysis, comparative findings, and a call to action for responsible tourism in conflict-affected regions.
Supporting Appendix
Screenshots, archived webpage evidence, source URLs, and relevant corporate policy excerpts for each platform reviewed, organized by company (Appendices A through E).
KEY FINDINGS
Multiple Global Platforms
Tourism experiences promoting travel within Azerbaijani-controlled Artsakh were identified across multiple major travel platforms, not limited to a single listing or company.
No Historical Context Provided
Listings did not reference the September 2023 displacement of more than 120,000 Armenians or the region’s longstanding Armenian cultural and religious heritage.
Corporate Policy Gaps
Each company reviewed publishes commitments to human rights and responsible tourism. The tourism listings identified appear inconsistent with those published standards.
Meaningful Change Is Possible
Marriott removed its listing following public concern raised by Save Armenia and the Armenian community, demonstrating that companies can act when evidence is presented.
Platforms Reviewed
Status of tourism listings at the time of publication.
PLATFORM
LISTING
STATUS
Media Contact
Dr. Paul Murray, CEO
Save Armenia
Email: pmurray@savearmenia.us
Phone: +1.443.871.9117